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Before we score anything, what feels like the thing holding you back?
Every job is different, nothing gets easier the second time
It all runs through me, I can't step back without things slipping
One slow month and I'd be in real trouble
I never know where the next client is coming from
Honestly, I'm not sure, that's why I'm here
How many people does it take to deliver your product or service?
Just me, everything depends on my direct involvement
Me plus 1 to 2 contractors for specific tasks
A small team, I'm directing but not always delivering
The team delivers, I'm mostly in strategy and oversight
How documented and repeatable is your core delivery?
I deliver everything from memory, no documented process
Some steps are written down but it's inconsistent
A clear process exists and most deliveries follow it
Fully documented, someone else could run it without me
If you stepped away for two weeks, what would happen?
Revenue would stop within days, everything depends on me
Some things could run but major gaps would appear quickly
The business would mostly continue with some friction
The business would run almost normally without me there
How predictable is your lead flow month to month?
Mostly referrals and word of mouth, unpredictable timing
Some inbound but I'm still doing most of the outreach
A consistent channel brings qualified leads monthly
Multiple channels generate predictable volume I can forecast
How would you describe your monthly revenue right now?
I have not generated any revenue yet
I am generating early revenue, under $2k per month, but it is inconsistent
I am generating $2k to $10k per month, but my margins are squeezed
I am generating $10k+ per month and focusing on optimizing and compounding
How often do you turn away good work because you're at capacity?
Rarely, I typically have availability and take what comes
Occasionally, maybe once a quarter I push something back
Monthly, I'm regularly choosing between good opportunities
Weekly, demand clearly outpaces what I can take on
How often does scope creep affect your projects?
Very often, boundaries are fuzzy and clients push constantly
Sometimes, a few projects each quarter drift beyond scope
Rarely, clear agreements manage expectations well
Never, contracts and processes keep everything on track
If revenue dropped 40%, how long could you sustain the business?
Under pressure within 2 weeks, little to no buffer
Could manage 30 days before serious decisions are needed
60 day buffer, uncomfortable but survivable
90+ day runway, decisions from stability, not fear
How much of your time goes to delivery vs. growing the business?
90%+ delivery, almost no time for growth or strategy
70 to 80% delivery, squeezed but trying to carve out time
50 to 60% delivery, reasonable split, room to breathe
Under 40% delivery, team handles most of it
What's the quality of your lead flow?
Most enquiries don't convert, the fit is often wrong
Roughly half convert, mixed quality, inconsistent fit
Most leads are a good fit, I close the majority
Highly qualified, they arrive already sold and a great match
How confident are you in your pricing?
I regularly discount or negotiate, price feels uncertain
Occasionally reduce for the right client, some doubt remains
Hold my price most of the time, rare exceptions
Never discount, price reflects the value and I can prove it
Working out your constraint ..
Reading your answers
Scoring the four areas
Comparing them against your stage
Finding the lowest one
Pulling up your first fix
About 3 seconds.