Before we score anything — what feels like the thing holding you back?
There's no wrong answer. Most of the value here is in whether the numbers end up agreeing with you.
How many people does it take to deliver your product or service?
This shows whether growth adds capacity or just adds to your to-do list.
How documented and repeatable is your core delivery?
This tells me whether your revenue ceiling is your market or your process.
If you stepped away for two weeks, what would happen?
The founder-dependency test — the single most important question in this diagnostic.
How predictable is your lead flow month to month?
This measures whether you're running a business or running a referral network.
How would you describe your monthly revenue right now?
Every score is calibrated to where you actually are, not where you want to be.
How often do you turn away good work because you're at capacity?
Demand you can't absorb is a different problem from demand you don't have.
How often does scope creep affect your projects?
Scope creep is delivery leaking. This tells me how much of it is happening invisibly.
If revenue dropped 40%, how long could you sustain the business?
Decision quality under pressure depends entirely on this number.
How much of your time goes to delivery vs. growing the business?
The ratio that determines whether you own a business or a job.
What's the quality of your lead flow?
Conversion rate is often a positioning problem, not a sales problem.
How confident are you in your pricing?
Discounting to close signals that your positioning isn't doing its job.